Strategies for Growth Global Studies

Strategies for Growth

: المقدّمة

Figure 1.1 What can you see in the crystal ball

“Where does this organisation want to be in 5 years time”

That sentence explains the focus of this module. Think of just three examples

Nokia has moved gradually from mobile phones to mobile computing
Disney has moved from cartoons to diversified entertainment, for example setting up five Disneyland venues around the world, and buying ABC Television in the US
Other companies “stick to their guns” and decide to focus on the business they know best

How do senior managers in the various companies choose those aims? You can get an idea of the questions they need to consider by studying this definition of strategy

: الوصف

A business can have more than a single strategic plan. There can be separate strategies for different elements of a business. Many businesses are focused primarily in growth and need to have a clear roadmap as to how they will manage the various stages of growth of their business

There are both internal factors and less controllable external factors that will need to be considered in growing a business

This module explores the different ideas of growth and the various tools, measures and controls at a managers disposal in planning for growth. By the end of the module students will be confident in putting together a plan for growth

: المخرجات

Identify the various influences from the internal and external environment
Use a variety of techniques for assessing the impact of those environmental influences
Identify a range of different strategic options, such as developing new products, outsourcing, mergers etc
Analyse and compare the different options and to select the one that best suits the organisation