محتوى الدروس

Compare and contrast vision, mission, strategy, strategic plans and actions

Identify the strategic planning tools used to assess the macro- and micro-environments of an organization, highlighting any limitations

Discuss the range of tools available for competitor analysis and for the evaluation of alternative market strategies

Critically assess the metrics used by organizations to gauge performance within their internal environments

Discuss how strategic frameworks can be used to determine core competences for sustainable competitive advantage

Demonstrate how the outputs from internal and external analysis can be integrated for purposes of strategy development and strategic planning