Lesson content

✅Compare and contrast vision, mission, strategy, strategic plans and actions

✅Identify the strategic planning tools used to assess the macro- and micro-environments of an organization, highlighting any limitations

✅Discuss the range of tools available for competitor analysis and for the evaluation of alternative market strategies

✅Critically assess the metrics used by organizations to gauge performance within their internal environments

✅Discuss how strategic frameworks can be used to determine core competences for sustainable competitive advantage

✅Demonstrate how the outputs from internal and external analysis can be integrated for purposes of strategy development and strategic planning