Lesson content

Learning outcomes:

✅ Explain the role of market segmentation in marketing decision making, generally, and in developing the marketing mix.
 

✅ Assess the role of the marketing mix within the context of marketing decision making.
 

✅ Evaluate each of the marketing mix parameters, and assess the role of the additional mix parameters in services offerings.
 

✅ Apply the marketing mix in practice, both in private and non-profit sectors.