محتوى الدروس

Learning outcomes

Demonstrate an understanding of the macro-environment and assess its impact on an organization⟡

Demonstrate an understanding of the micro-environment and critically assess the industry forces that impact an organization in the 21st century⟡

Critically evaluate the factors that shape the internal environment of an organization and discuss how they give competitive advantage to companies⟡

Compare and contrast different approaches adopted by organizations for absorbing change imposed by the external environment⟡

Explore internal strategies for responding to globalization⟡