محتوى الدروس

Learning outcomes

✅ Demonstrate an understanding of the macro-environment and assess its impact on an organization.

✅ Demonstrate an understanding of the micro-environment and critically assess the industry forces that impact an organization in the 21st century.

✅ Critically evaluate the factors that shape the internal environment of an organization and discuss how they give competitive advantage to companies.

✅ Compare and contrast different approaches adopted by organizations for absorbing change imposed by the external environment.

✅ Explore internal strategies for responding to globalization.