Ders içeriği

Learning outcomes

• Demonstrate an understanding of the macro-environment and assess its impact on an organization.
• Demonstrate an understanding of the micro-environment and critically assess the industry forces that impact an organization in the 21st century.
• Critically evaluate the factors that shape the internal environment of an organization and discuss how they give competitive advantage to companies.
• Compare and contrast different approaches adopted by organizations for absorbing change imposed by the external environment.
• Explore internal strategies for responding to globalization.